Medical Device Sales Representative (Medical Device Sales Rep)
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsDescription
Sell medical devices and capital equipment to hospitals and clinics, applying clinical and technical knowledge of device indications, anatomy, surgical workflows, sterilization, and regulatory standards; educate clinicians, support procedures, and manage the sales cycle from prospecting through contract and implementation.
- • Answer clinicians' and procurement teams' questions about devices, pricing, availability, reimbursement, or terms.
- • Prepare quotes, bids, tenders, or GPO pricing proposals.
- • Highlight clinical benefits and features based on patient and procedural needs and device capabilities and limitations.
- • Negotiate pricing, consignment, service terms, and volume or GPO agreements.
- • Maintain customer and activity records in CRM and compliance systems.
- • Partner with clinical specialists, marketing, and service teams to share market and competitive insights.
- • Deliver sales presentations, in-services, and product proposals to surgeons, nurses, and value analysis committees.
- • Provide ongoing technical and clinical support, including case coverage in operating rooms or cath labs.
- • Communicate delivery schedules, loaner availability, warranties, and service plans.
- • Visit hospitals, surgery centers, and clinics to assess needs and promote product solutions.
- • Complete expense reports, forecasts, and territory sales reports.
- • Relay customer feedback to R&D, quality, and product management to inform improvements.
- • Coordinate installation, setup, and validation of capital equipment with biomedical engineering.
- • Build business cases showing per-procedure costs, ROI, and efficiency or outcome improvements.
- • Consult with engineers or clinical specialists to resolve technical or application issues.
- • Manage samples, demo units, literature, and consigned or loaner inventory.
- • Meet with department leaders and supply chain teams to review utilization and growth opportunities.
- • Educate staff on safe use, cleaning, sterilization, reprocessing, and disposal per IFU and regulations.
- • Provide information on infection control, patient safety, and compliance impacts of device choices.
- • Promote devices and reprocessing programs that support hospital sustainability and waste-reduction goals.
- • Prepare and submit sales contracts, purchase orders, and required compliance documents.
- • Contact new and existing accounts to align solutions to clinical and economic needs.
- • Guide product selection based on indications, patient anatomy, compatibility, and regulatory requirements.
- • Verify delivery and kit readiness to meet surgery schedules and procedural deadlines.
- • Identify prospects via surgeon referrals, procedure volumes, account mapping, conferences, and leads.
- • Advise clinicians on optimal device usage to improve outcomes, efficiency, or throughput.
- • Study IFUs, clinical evidence, and training materials for new or updated devices.
- • Attend procedures, workshops, and industry meetings to stay current on guidelines and trends.
- • Sell service agreements, preventive maintenance plans, or extended warranties for capital systems.
- • Demonstrate device operation and setup; coordinate evaluations and trials.
- • Run territory campaigns and pipeline activities to achieve quota and forecast accuracy.
- • Verify accuracy of case pick lists, tray configurations, and bill of materials.
- • Confirm customer account setup, purchasing eligibility, and credit terms.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
