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Description
Sell scientific, laboratory, and industrial instruments for manufacturers or distributors, applying technical knowledge in metrology, electronics, chemistry, or life sciences. Typically requires at least 2 years of postsecondary education to advise on specifications, applications, and compliance.
Job tasks Attributes
  • • Answer customer questions about instrument specifications, performance, pricing, availability, and credit terms.
  • • Prepare quotes, bids, and tenders for instruments, accessories, and service packages.
  • • Align instrument recommendations to customer applications and technical requirements; highlight capabilities and limitations.
  • • Negotiate pricing, delivery, and contract terms.
  • • Maintain CRM records for accounts, opportunities, demos, and service history.
  • • Collaborate with sales engineers, application specialists, and marketing on strategy and competitive insights.
  • • Create and deliver demos, presentations, and proposals detailing instrument specs and applications.
  • • Coordinate or provide post-sale technical support with service and applications teams.
  • • Communicate lead times, installation requirements, warranties, and service agreements.
  • • Visit labs, plants, hospitals, and field sites to assess needs and promote solutions.
  • • Complete activity logs, expense reports, and sales documentation.
  • • Relay customer feedback and market needs to product and R&D teams.
  • • Arrange site surveys, installation, calibration/validation, and user training.
  • • Develop total cost of ownership and ROI analyses for instrument solutions.
  • • Consult with engineers or technicians to resolve technical issues or configurations.
  • • Manage demo units, samples, and promotional materials.
  • • Monitor customer utilization and satisfaction to identify upsell or replacement opportunities.
  • • Advise on safe operation, regulatory compliance, and end-of-life return or recycling.
  • • Present sustainability features and environmental impacts of instruments when relevant.
  • • Promote and sell instruments and solutions that meet environmental, safety, or remediation standards.
  • • Prepare and submit accurate sales orders and contracts, including configurations and options.
  • • Prospect and contact new and existing accounts to match instruments to application needs.
  • • Guide customers in selecting instruments, accessories, and software per specs and standards.
  • • Track orders and coordinate logistics to meet project timelines and site readiness.
  • • Identify prospects via directories, referrals, organizations, digital campaigns, and trade shows.
  • • Provide application guidance to improve throughput, accuracy, or compliance using instruments.
  • • Study new instrument releases, manuals, and competitive offerings to maintain expertise.
  • • Attend trade shows, trainings, and read industry publications to stay current on trends and regulations.
  • • Sell maintenance plans, calibration services, and extended warranties.
  • • Demonstrate instrument setup, operation, and basic troubleshooting in person or virtually.
  • • Plan and execute campaigns and territory plans to achieve quota.
  • • Verify bills of materials, configurations, and site requirements.
  • • Verify customer credit and coordinate with finance as needed.
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Source
Tasks & skills: O*NET occupational data (work activities, skills, knowledge). Learn more
Sources & Standards: This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
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