Agricultural Sales Representative
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsDescription
Sell agricultural inputs, technology, and equipment for wholesalers or manufacturers, applying agronomy, animal science, and farm operations knowledge, typically gained through at least 2 years of postsecondary education, to match solutions to growers' needs and improve yield and profitability.
- • Answer farmers' and ag retailers' questions about products, pricing, availability, programs, or credit terms.
- • Quote prices, volume discounts, financing, or bid specifications for seed, crop protection, nutrition, or equipment.
- • Recommend products based on crop plans, soil tests, herd needs, or operational goals.
- • Negotiate prices, delivery, or service agreement terms.
- • Maintain customer and field activity records in CRM systems.
- • Collaborate with agronomists, nutritionists, and dealer partners on sales strategies and technical support.
- • Prepare proposals and season plans outlining product specifications, rates, and application timings.
- • Provide on-farm technical support and stewardship guidance.
- • Communicate delivery schedules, warranties, service plans, and program deadlines.
- • Visit farms, ranches, greenhouses, and co-ops to assess needs and promote solutions.
- • Complete call reports, expense reports, and sales documentation.
- • Relay market and customer feedback to product and marketing teams.
- • Arrange demonstrations, field trials, installations, or calibrations for equipment and technology.
- • Calculate grower ROI, cost per acre, feed conversion, or savings from new products or systems.
- • Consult with R&D, engineers, or service technicians on product performance or issues.
- • Distribute samples, plot seed, literature, and promotional materials.
- • Track sell-through and merchandising at retail ag locations.
- • Advise on safe handling, label compliance, and responsible use and disposal of agrichemicals and containers.
- • Present information on sustainability, soil health, water use, or environmental impact of products.
- • Promote and sell products designed for conservation or environmental remediation, such as biologicals or precision technology.
- • Prepare and submit quotes, orders, and contracts.
- • Contact new or existing customers to discuss how specific products or services can meet their needs.
- • Assist customers in selecting products that meet agronomic needs, label requirements, and local regulations.
- • Verify delivery timelines align with planting, application, or harvest windows.
- • Identify prospective customers through farm lists, referrals, grower meetings, and trade shows.
- • Conduct or support product training for customers and dealer staff.
- • Study new agricultural products, labels, technologies, and research data.
- • Attend farm shows, field days, and industry meetings to track market and regulatory changes.
- • Sell service plans and subscriptions for equipment, software, or agronomic services.
- • Demonstrate operation of equipment, precision ag tools, or application techniques.
- • Launch seasonal sales campaigns to achieve territory goals.
- • Verify order accuracy, product mixes, and treatment specifications.
- • Check customer credit and manage accounts receivable issues.
- • Monitor field performance and document results with photos, tissue tests, or yield data.
- • Ensure compliance with company stewardship policies and applicable EPA, state, and dealer requirements.
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Last reviewed: Jan 2026