Description
Promote and manage the public image and media presence of clients, securing earned coverage across print, broadcast, and digital outlets. Draft and distribute press materials, pitch media, and coordinate interviews and appearances. May specialize in entertainment, publishing, or digital publicity.
Abilities
Verbal Abilities
- • Oral Comprehension
- • Written Comprehension
- • Oral Expression
- • Written Expression
Idea Generation and Reasoning Abilities
- • Fluency of Ideas
- • Originality
- • Problem Sensitivity
- • Deductive Reasoning
- • Inductive Reasoning
- • Information Ordering
- • Category Flexibility
Visual Abilities
- • Near Vision
Auditory and Speech Abilities
- • Speech Recognition
- • Speech Clarity
Knowledge
Business and Management
- • Administration and Management
- • Sales and Marketing
- • Customer and Personal Service
Engineering and Technology
- • Computers and Electronics
Arts and Humanities
- • English Language
Communications
- • Communications and Media
Skills
Content
- • Reading Comprehension
- • Active Listening
- • Writing
- • Speaking
Process
- • Critical Thinking
- • Active Learning
- • Monitoring
Social Skills
- • Social Perceptiveness
- • Coordination
- • Persuasion
- • Negotiation
- • Instructing
- • Service Orientation
Complex Problem Solving Skills
- • Complex Problem Solving
Systems Skills
- • Judgment and Decision Making
- • Systems Analysis
- • Systems Evaluation
Resource Management Skills
- • Time Management
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Management & Entrepreneurship
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Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
