Description
Coordinate day-to-day public relations activities to build and protect a positive public image for clients or the organization, supporting media relations, content development, events, and reporting across traditional and social channels.
- • Field and route media inquiries; schedule interviews with approved spokespersons.
- • Maintain media lists and cultivate relationships with reporters and community groups.
- • Coordinate with creative and production teams to develop PR collateral and promos.
- • Plan logistics for press events, appearances, and sponsorships.
- • Research organizational goals and audiences to support PR strategy development.
- • Compile trend and sentiment insights for managers and advise on messaging.
- • Liaise with agencies and vendors to execute multi-channel campaigns.
- • Prepare briefing documents and coordinate media coaching for client representatives.
- • Draft, edit, and distribute press releases, media alerts, and pitches.
- • Draft talking points and remarks; support speech scheduling and delivery.
- • Traffic advertising placements and submit purchase requests as needed.
- • Support surveys or opinion research; analyze and share topline results.
- • Monitor issues and help coordinate responses during crises or incidents.
- • Produce materials highlighting environmental, safety, or social impact initiatives.
- • Maintain the newsroom, website, and social channels; publish timely updates.
- • Prepare and edit newsletters, fact sheets, and stakeholder reports.
- • Track coverage, compile clip books, and report PR KPIs and insights.
- • Manage PR calendars, budgets, and invoices; maintain approval workflows.
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Related Pathways
Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
