Description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- • Coach client representatives in effective communication with the public or with employees.
- • Prepare or deliver speeches to further public relations objectives.
- • Purchase advertising space or time as required to promote client's product or agenda.
- • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- • Coordinate public responses to environmental management incidents or conflicts.
- • Develop marketing campaigns for environmental technologies or services.
- • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- • Write press releases or other media communications to promote clients.
- • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- • Post and update content on the company's Web site and social media outlets.
Related specializations
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Interview options
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Related Pathways
Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
