Description
Develop and manage content that advances brand narrative, engages target audiences, and supports marketing goals. Research, write, edit, and optimize content across web, social, email, and print; maintain editorial calendars and guidelines; and use analytics to improve performance.
- • Respond to internal or external requests for content or information, or route inquiries to the appropriate subject-matter expert.
- • Build and maintain relationships with stakeholders and partners to source stories, data, and approvals.
- • Coordinate with design, video, and web teams to produce multimedia assets and campaign materials.
- • Plan and support content for events, webinars, product launches, and thought leadership.
- • Assess business objectives and audience needs to develop content strategies and editorial plans.
- • Collaborate with marketing and product leaders to identify trends, topics, and messaging priorities.
- • Partner with agencies or freelancers to create, localize, or scale content across channels.
- • Coach internal authors and spokespeople on brand voice, messaging, and content best practices.
- • Draft talking points, scripts, and presentations for executives and subject-matter experts.
- • Coordinate paid content placements or sponsored content as needed to extend reach.
- • Conduct content audits and audience research; analyze search and performance data to guide topics.
- • Support crisis communication by preparing timely statements, FAQs, and update pages.
- • Develop content campaigns for products, services, or initiatives aligned to go-to-market plans.
- • Create content that communicates corporate responsibility, public safety, or social impact initiatives.
- • Write and edit articles, blogs, case studies, emails, social posts, and web copy.
- • Plan and manage content programs that strengthen brand reputation and stakeholder trust.
- • Prepare and edit newsletters, guides, white papers, and reports for internal and external audiences.
- • Manage CMS and social channels; publish, update, and optimize content for SEO and accessibility.
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Related Pathways
Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
