Description
Manage an organization’s relationships with journalists and media outlets to secure accurate, favorable coverage. Handle media inquiries, craft and pitch stories, prepare spokespeople, and monitor coverage, including during crises.
- • Respond to media inquiries and route requests to appropriate spokespeople.
- • Build and maintain relationships with reporters, editors, producers, and influencers.
- • Research organizational goals to develop media strategies and key messages.
- • Pitch story ideas and secure interviews, briefings, and placements.
- • Coordinate press tours, media briefings, and news conferences.
- • Draft and edit press releases, media alerts, statements, FAQs, and talking points.
- • Prepare executives and subject-matter experts for interviews; provide media training and Q&A.
- • Develop and maintain targeted media lists and editorial calendars.
- • Assemble press kits, backgrounders, bios, and b-roll or imagery.
- • Monitor media coverage and sentiment; report metrics and insights to leadership.
- • Advise leadership on media trends, risks, and opportunities affecting decisions.
- • Coordinate crisis communications and rapid response across channels.
- • Align earned media efforts with marketing, brand, and social teams.
- • Manage embargoes, exclusives, and approvals to ensure accurate reporting.
- • Maintain the online newsroom and update press pages and social announcements.
- • Support thought leadership through op-eds, bylines, and speaker placements.
- • Ensure message consistency and compliance with legal and regulatory guidelines.
- • Track industry awards and rankings; prepare submissions and media follow-up.
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Related Pathways
Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
