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Description
Represent manufacturers to distributors, retailers, and business customers; sell assigned product lines, manage territories, and support channels, requiring strong product knowledge and adherence to manufacturer policies.
Job tasks Attributes
  • • Represent assigned product lines to dealers, distributors, and business accounts.
  • • Prospect and qualify new channel partners and customers within the territory.
  • • Conduct line presentations and product demonstrations to decision-makers.
  • • Answer questions on products, pricing, availability, terms, and programs.
  • • Recommend assortments and solutions based on customer needs and market fit.
  • • Prepare and deliver quotes, proposals, and bids per manufacturer guidelines.
  • • Negotiate pricing, contract details, and payment terms within authorized limits.
  • • Submit and track purchase orders with manufacturers; confirm ship and delivery dates.
  • • Coordinate delivery, installation, or setup with customers and installers.
  • • Provide samples, catalogs, price lists, and merchandising materials.
  • • Advise on planograms, product displays, promotions, and co-op advertising.
  • • Train dealer sales teams on product features, positioning, and policies.
  • • Monitor market conditions, competitors, and product innovations; report insights to manufacturers.
  • • Maintain CRM records, sales forecasts, call reports, and expense reports.
  • • Support customers after sale, resolving issues, RMAs, and warranty claims.
  • • Facilitate customer credit approvals through manufacturer processes.
  • • Review stock levels at key accounts and recommend reorders and assortments.
  • • Attend trade shows, open houses, and industry events to drive demand.
  • • Ensure brand and MAP policy compliance at retail and online.
  • • Achieve sales targets and territory growth objectives.
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Related Pathways
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Source
Tasks & skills: O*NET occupational data (work activities, skills, knowledge). Learn more
Sources & Standards: This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
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