Sign in
Sign up
Description
Execute in-person marketing and brand promotion for products across retail and community venues. Requires strong product knowledge and on-site relationship building to drive awareness, trial, and demand.
Job tasks Attributes
  • • Educate consumers and retail staff on product features, pricing, availability, and uses during store visits and events.
  • • Recommend products and promotions based on shopper needs and local audience insights.
  • • Visit assigned stores, venues, and community events to demo products, explain features, and drive trial and leads.
  • • Communicate current promotions and pricing; route quote or order requests to the sales or account team.
  • • Support retailers after activations by resolving on-site issues and coordinating follow-ups with internal teams.
  • • Develop simple activation plans, event proposals, and schedules tailored to local opportunities.
  • • Distribute samples, coupons, and branded materials; set up and maintain point-of-sale materials and signage.
  • • Identify high-traffic locations and partner venues using local networks, events calendars, and community organizations.
  • • Coordinate logistics for demos and events, including product, equipment, permits, and vendor setup.
  • • Audit competitive activity, shelf conditions, pricing, and consumer trends; share insights with marketing and sales.
  • • Complete event recaps, photo audits, lead lists, and expense reports; track KPIs and budgets.
  • • Capture qualified leads and contact details, ensuring compliance with privacy and brand guidelines.
  • • Submit merchandising requests and replenishment needs to supply or sales teams.
  • • Conduct retail audits to verify inventory and facings; coordinate replenishment or transfers as needed.
  • • Build and optimize in-store displays and secondary placements; recommend local promotions and advertising.
  • • Negotiate with store managers for preferred placement, end caps, demos, and signage approvals.
  • • Maintain activation calendars, route sheets, and compliance documents for field activities.
  • • Manage on-site promotional budgets, secure approvals, and reconcile vendor invoices.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Marketing & Sales View
Source
Tasks & skills: O*NET occupational data (work activities, skills, knowledge). Learn more
Sources & Standards: This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
Share this job