Description
Run the retail operations of an online-only business, including strategy, merchandise sourcing, inventory management, digital marketing, order fulfillment and shipping, customer service, and financial recordkeeping.
- • Maintain customer account databases and CRM records.
- • Participate in online forums and conferences to stay current on eCommerce trends, techniques, and security threats.
- • Upload product photos and videos to storefronts, marketplaces, and auction sites.
- • Order merchandise to maintain optimal inventory levels.
- • Maintain stock of shipping supplies (boxes, labels, tape, packing materials).
- • Align marketplace and direct-to-consumer strategies across online channels.
- • Set product pricing and promotions.
- • Publish merchant information, transaction terms, and policies.
- • Send order and shipping confirmations.
- • Create, manage, and automate orders and invoices using OMS or invoicing software.
- • Create print collateral (brochures, pamphlets, business cards) as needed.
- • Collaborate with SEO/SEM and shopping-ads specialists to place marketing content.
- • Cancel or modify orders based on customer requests or inventory/shipping issues.
- • Deliver digital goods to customers online.
- • Select and manage hosting, merchant accounts, shopping cart, and payment gateways.
- • Promote products via blogs, forums, email marketing, social media, and online ads.
- • Pick, pack, and ship orders or route them to manufacturers, dropshippers, or 3PLs.
- • Analyze website and campaign data to improve SEO, conversion, and UX.
- • Source products from auctions, estate sales, liquidators, wholesalers, or trade shows.
- • Research products and markets to identify viable merchandising opportunities.
- • Initiate and manage online auctions via hosting sites or auction software.
- • Implement security controls (redundancy, encryption, firewalls) to protect data and minimize liability.
- • Register and manage domain names and URLs.
- • Develop and update business plans covering product line, pricing, inventory, and marketing.
- • Optimize product listing placement to maximize traffic and sales.
- • Design and optimize the online storefront UI/UX using eCommerce software.
- • Respond to customer inquiries and complaints via email, chat, or phone.
- • Capture and edit product images and videos with proper lighting and props.
- • Calculate order subtotals, taxes, and shipping for customers.
- • Process electronic payments and manage refunds and chargebacks.
- • Create SEO-optimized product content, titles, and promotional copy.
- • Purchase new or used items from online or physical sources for resale.
- • Write clear, compelling product descriptions for storefronts and marketplaces.
- • Track revenue, sales, and expenses using accounting or spreadsheet software.
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Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
