Description
Plan and execute online merchandising to maximize sales and margin across digital channels. Manage product assortment, pricing, content, and on-site placement; optimize category pages and search; coordinate promotions; analyze performance; and partner with buying, marketing, and operations to ensure accurate availability and a seamless customer experience.
- • Stay current on e-commerce merchandising, UX, SEO, and platform trends via forums, webinars, and conferences.
- • Upload and quality-check product images, videos, and rich media to the storefront and marketplaces.
- • Plan assortments and partner with buyers to maintain optimal inventory levels and depth.
- • Ensure stock status, lead times, and backorder messaging are accurate across the site.
- • Align online merchandising and promotions with stores and catalog for an omnichannel experience.
- • Set or recommend product pricing and promotional strategies by channel.
- • Ensure product detail pages display accurate shipping, returns, warranty, and policy information.
- • Merchandise products within email campaigns and triggered messages in coordination with CRM teams.
- • Manage product catalog, SKUs, and attributes using PIM/OMS or e-commerce platforms.
- • Leverage customer segments and behavioral data to tailor merchandising and recommendations.
- • Develop digital promotional assets and briefs for banners, landing pages, and category headers.
- • Collaborate with paid search and shopping teams to optimize product feeds and placements.
- • Monitor stockouts and delivery constraints; update listings or pause promotions as needed.
- • Publish digital downloads or gift cards where applicable and ensure delivery workflows function.
- • Administer merchandising tools such as site search tuning, recommendations, and A/B testing.
- • Coordinate product merchandising across social commerce, affiliates, and influencer campaigns.
- • Coordinate with fulfillment to align delivery promises, packaging notes, and cutoff times on-site.
- • Analyze site metrics and funnel behavior to improve conversion, findability, and content.
- • Assess competitor assortments, pricing, and market trends to identify gaps and opportunities.
- • Conduct market and customer research to validate merchandising opportunities and product viability.
- • Manage deals, flash sales, and marketplace event participation.
- • Ensure content complies with brand, legal, and accessibility standards; follow data privacy guidelines.
- • Own category taxonomy, navigation, and facet strategy for product discovery.
- • Build seasonal and campaign merchandising plans with forecasts and inventory targets.
- • Optimize product placement on home, category, search, and recommendation zones.
- • Merchandise pages using the CMS and partner with UX/design on templates and layout.
- • Partner with customer service to resolve product content issues and capture insights for improvements.
- • Brief, schedule, and quality-check product photography, video, and 360 assets.
- • Configure pricing rules, coupons, bundles, and shipping messaging in the platform.
- • Verify display of payment options, financing, and tax/shipping calculators on PDP and cart.
- • Write and optimize product titles, descriptions, and metadata for SEO and conversion.
- • Recommend new SKUs or brands based on performance data and customer demand.
- • Author clear, accurate, and compliant product copy and size/spec guides.
- • Report on sales, margin, inventory, and merchandising KPIs; present insights and actions.
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O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
