Description
Design and deliver sales training programs to improve seller skills and revenue performance. Analyze sales training needs, align content to go-to-market strategy, and evaluate effectiveness using KPIs.
- • Keep current on sales methodologies, industry trends, and tools through journals, books, and events.
- • Deliver training using role plays, call simulations, demos, group discussions, videos, and lectures.
- • Schedule sales training sessions based on rep and manager availability and room or virtual platform access.
- • Provide targeted programs to improve prospecting, discovery, objection handling, negotiation, and closing skills.
- • Monitor, evaluate, and record training participation and impact on KPIs such as win rate and ramp time.
- • Attend sales meetings, SKOs, and vendor seminars to gather content and report training program status.
- • Coordinate onboarding cohorts and enroll eligible reps and managers into training tracks.
- • Evaluate sales playbooks, decks, scripts, and handouts prepared by SMEs and instructors.
- • Adjust curricula or methods if performance improvements are not achieved.
- • Assess training needs via surveys, call reviews, CRM analytics, win/loss data, and manager interviews.
- • Select and assign internal SMEs, top performers, or external vendors to deliver sessions.
- • Create programs that build leadership and account strategy capabilities for high-potential sales staff.
- • Negotiate contracts and objectives with external training providers and tool vendors.
- • Refer trainees to coaching, mentoring, or performance improvement resources when needed.
- • Develop programs to improve sales productivity, CRM hygiene, and territory or pipeline management.
- • Evaluate in-person, virtual, and self-paced delivery modes to optimize effectiveness, cost, and scalability.
- • Design, plan, and lead new-hire sales onboarding and ongoing product and skills training.
- • Create and maintain sales procedure manuals, playbooks, talk tracks, demos, and visual aids.
- • Track training budgets, forecast costs, and prepare reports to justify expenditures and ROI.
- • Supervise and coach facilitators; evaluate instructors and arrange their skill development.
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Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
