Description
Plan, direct, and coordinate sales training and enablement programs and staff to improve seller readiness and revenue performance.
- • Conduct sales onboarding and arrange field shadowing for new hires.
- • Evaluate trainer performance and program effectiveness using KPIs (e.g., ramp time, win rate) and recommend improvements.
- • Develop assessments, certifications, and competency models for sales roles.
- • Deliver or coordinate ongoing training on products, sales methodology, prospecting, and CRM tools.
- • Partner with sales leadership to identify skill gaps and training needs based on go-to-market changes and targets.
- • Create and maintain sales playbooks, job aids, talk tracks, and enablement content.
- • Design blended learning programs (workshops, role-plays, e-learning, coaching, and ride-alongs).
- • Analyze training needs by segment (SDR, AE, channel) to launch new or improved programs.
- • Review and ensure sales training complies with legal, regulatory, and brand standards.
- • Train sales managers and team leads in coaching, pipeline reviews, and performance management.
- • Coordinate internal courses with external providers and industry certifications, and define training procedures.
- • Prepare and manage the sales training budget and learning systems.
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Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
