Description
Lead national sales strategy and execution to drive revenue and market share across U.S. regions. Define territories, quotas, pricing, and channel programs; direct regional sales teams and training. Analyze nationwide sales data to forecast demand, align inventory and distribution, and respond to customer and market trends.
- • Resolve escalated customer and key account issues.
- • Monitor national customer preferences and market trends to focus sales efforts.
- • Direct and coordinate nationwide sales activities across products, channels, and regions.
- • Determine national price schedules, discount rates, and promotional terms.
- • Review national sales and operational reports to forecast revenue and profitability.
- • Oversee sales operations, including CRM accuracy, pipeline hygiene, and reporting.
- • Partner with marketing, product, finance, and supply chain to plan campaigns and align on demand and inventory.
- • Advise dealers, distributors, and channel partners on policies and programs to ensure effectiveness.
- • Prepare and manage the national sales budget and approve expenditures.
- • Represent the company at national trade shows, conferences, and industry events.
- • Plan headcount and direct staffing, training, coaching, and performance evaluations for regional teams.
- • Visit key markets, major accounts, and partners to drive adoption of national programs.
- • Engage strategic prospects to assess needs, shape solutions, and negotiate terms.
- • Oversee regional sales managers and their teams to achieve quotas and KPIs.
- • Direct sales administration to manage bids, RFPs, contracts, credit, and collections.
- • Ensure compliance with company policies and state-specific regulatory requirements.
- • Assess regional market potential and recommend territory design, coverage models, and resource allocation.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
