Description
Identify, develop, and manage new revenue opportunities and strategic partnerships. Lead go-to-market plans by defining target segments, pipelines, and growth goals, and enable sales teams with training and collateral. Analyze market data and customer insights to qualify leads, forecast revenue, and inform product and expansion strategies.
- • Identify, research, and qualify new markets, accounts, and partnership opportunities.
- • Build, manage, and report on a revenue pipeline in the CRM.
- • Develop account and territory plans with clear targets and KPIs.
- • Craft and deliver value propositions, pitches, and proposal/RFP responses.
- • Collaborate with marketing on campaigns and demand-generation programs.
- • Analyze market data, customer insights, and competitors to guide strategy.
- • Forecast revenue and deal probability to inform planning.
- • Coordinate with product to align offerings to customer and partner needs.
- • Develop deal structures and pricing with finance to meet margin goals.
- • Prepare and manage business development budgets and ROI analyses.
- • Represent the company at industry events to generate leads and partnerships.
- • Onboard, enable, and grow strategic partners and channels.
- • Maintain executive relationships with key prospects and stakeholders.
- • Work with legal to draft, review, and execute NDAs, MSAs, and SOWs.
- • Lead cross-functional pursuit teams and resolve escalations during proposals, contracting, and onboarding.
- • Provide regular reports on pipeline health, wins and losses, and expansion opportunities.
- • Negotiate terms, pricing, and contracts to close deals.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
