Description
Direct the strategy, operations, and evaluation of organization-wide wellness programs and services. Lead multidisciplinary wellness teams, budgets, vendors, and facilities to achieve measurable health outcomes and engagement.
- • Set the vision and strategy for wellness initiatives aligned with organizational goals.
- • Develop and oversee comprehensive wellness programs and services.
- • Lead, mentor, and evaluate wellness staff, educators, and fitness professionals.
- • Approve and manage budgets, contracts, and resource allocations.
- • Select, negotiate, and manage vendor and contractor relationships.
- • Establish policies, safety standards, and compliance for facilities and programs.
- • Oversee maintenance and capital planning for wellness facilities and equipment.
- • Direct marketing and communications to drive participation and promote healthy lifestyles.
- • Use data analytics to track participation, outcomes, and return on investment.
- • Conduct or commission needs assessments and satisfaction surveys.
- • Interpret claims, insurance, and Health Reimbursement Account data to target interventions.
- • Evaluate program effectiveness and implement continuous improvement.
- • Report results and recommendations to senior leadership and stakeholders.
- • Oversee health screenings, preventive services, and vaccination events.
- • Plan and approve large-scale wellness events such as runs, walks, or challenges.
- • Oversee schedules, records, and regulatory reporting.
- • Ensure staff training, credentialing, and professional development.
- • Set class and service portfolios (fitness, nutrition, stress management) to meet diverse needs.
- • Respond to priority customer, public, or media inquiries about wellness initiatives.
- • Implement and manage digital platforms, websites, newsletters, and webinars.
- • Develop cost-containment strategies and monitor savings and program impact.
- • Coordinate cross-functional partnerships with HR, benefits, risk, and community partners.
- • Manage risk, emergency preparedness, and CPR/first-aid training programs.
- • Champion an inclusive, accessible, and culturally competent wellness environment.
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Management & Entrepreneurship
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
