Description
Teach undergraduate and graduate courses in marketing, including principles of marketing, consumer behavior, digital and social media, marketing analytics, brand management, and marketing strategy. Includes faculty primarily focused on teaching as well as those who combine teaching with scholarly research and industry collaboration.
- • Prepare and deliver lectures on topics such as principles of marketing, consumer behavior, marketing analytics, digital and social media, brand management, and marketing strategy.
- • Evaluate and grade students' projects, case analyses, presentations, and exams.
- • Design, administer, and grade assessments, or supervise teaching assistants who do so.
- • Develop course materials, including syllabi, cases, simulations, datasets, and assignments.
- • Maintain attendance, grades, and other required academic records.
- • Lead and moderate classroom discussions and experiential learning activities.
- • Plan, assess, and revise marketing curricula, course content, and instructional methods.
- • Hold regular office hours to advise and assist students.
- • Stay current with marketing scholarship and practice through literature review, conferences, and professional associations.
- • Advise students on academic pathways, certifications, and careers in marketing.
- • Select and procure textbooks, cases, software tools, and other instructional materials.
- • Collaborate with faculty on teaching initiatives and marketing research projects.
- • Partner with companies, agencies, and nonprofits to enhance programs, create live projects, and expand internships.
- • Participate in student recruitment, orientation, and job placement activities.
- • Serve on departmental, college, and university committees.
- • Engage in campus, industry, and community outreach events.
- • Compile reading lists and bibliographies of specialized marketing materials.
- • Perform administrative duties, such as coordinating the marketing program or leading committees.
- • Supervise undergraduate or graduate teaching assistants, internships, consulting projects, and thesis research.
- • Conduct scholarly research in marketing and publish in peer-reviewed journals, books, or digital media.
- • Advise and mentor marketing-related student organizations and case competition teams.
- • Provide consulting or executive education services to industry or government in areas such as market research, branding, and customer analytics.
- • Write grant proposals and secure external funding for research or program development.
- • Develop and maintain course websites and learning management system content.
- • Mentor new faculty and support their development in marketing pedagogy and research.
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
