Description
Lease outdoor advertising inventory and secure site agreements by prospecting advertisers and property owners, presenting location-based plans, negotiating contracts, and managing permits and postings for billboards, transit, and digital displays.
- • Prepare and deliver location-based presentations to lease billboard, transit, and digital display space and grow existing accounts.
- • Explain how outdoor formats and placements will achieve client reach, frequency, and targeting goals.
- • Maintain an assigned advertiser portfolio while developing new local and regional accounts.
- • Prospect property owners and landlords to secure and renew ground leases for advertising structures.
- • Negotiate lease terms, insertion orders, and pricing; coordinate billing and collections.
- • Provide proposals with rates, CPMs, impressions, and production or installation estimates.
- • Recommend optimal locations, formats, flight dates, and share-of-voice based on objectives and budget.
- • Deliver creative specifications, maps, photos, and proofs for client approval.
- • Advise on artwork guidelines, copy length, dynamic content options, and regulatory requirements.
- • Gather and analyze client industry, audience, and past campaign data to tailor OOH plans.
- • Select suitable inventory and prepare maps, photosimulations, and ride summaries for presentations.
- • Collaborate with agencies, marketing teams, operations, and real estate to build plans and avails.
- • Prepare media kits, proposals, avails, sales contracts, and lease documents using CRM and mapping tools.
- • Process orders, permits, and all account and lease paperwork.
- • Manage RFP and RFI responses and coordinate internal approvals.
- • Coordinate printing, vinyl production, posting schedules, and client site tours.
- • Monitor site compliance with zoning, permits, and right-of-way regulations.
- • Identify new markets, corridors, and landlord prospects to expand inventory and revenue.
- • Attend sales meetings, client events, and industry trade shows to promote offerings and build contacts.
- • Develop sales playbooks, inventory one-sheets, and territory plans for team use.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
