Description
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- • Maintain assigned account bases while developing new accounts.
- • Process all correspondence and paperwork related to accounts.
- • Deliver advertising or illustration proofs to customers for approval.
- • Draw up contracts for advertising work, and collect payments due.
- • Locate and contact potential clients to offer advertising services.
- • Provide clients with estimates of the costs of advertising products or services.
- • Recommend appropriate sizes and formats for advertising, depending on medium used.
- • Inform customers of available options for advertisement artwork, and provide samples.
- • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- • Identify new advertising markets, and propose products to serve them.
- • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- • Arrange for commercial taping sessions, and accompany clients to sessions.
- • Write sales outlines for use by staff.
- • Write copy as part of layout.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
