Description
Sell digital display advertising—banner, rich media, native, and programmatic/retargeting—across web and mobile, using consultative sales to build client relationships, craft proposals, and grow revenue from new and existing accounts.
- • Prepare and deliver presentations that position display inventory and solutions to new and existing clients.
- • Explain how display formats, targeting, and frequency will meet client goals and KPIs.
- • Maintain and grow assigned accounts, monitoring campaigns to identify upsell opportunities.
- • Handle account correspondence, RFPs, insertion orders, and billing documentation.
- • Provide mockups, screenshots, or preview links of display placements for client approval.
- • Draft, negotiate, and secure insertion orders and collect payments.
- • Identify and contact potential clients to pitch display campaigns and packages.
- • Produce cost estimates, CPMs, impressions, and flight schedules for proposals.
- • Recommend IAB standard sizes, rich media options, native formats, and optimal placements.
- • Advise on creative specs and brand safety guidelines and share samples and case studies.
- • Research client products, audiences, challenges, and prior media to tailor proposals.
- • Determine optimal buying approach—direct, programmatic PMP, preferred deals, or retargeting—and build sample media plans.
- • Collaborate with Ad Operations, Data/Audience, and Creative teams and external agencies to develop campaigns.
- • Prepare proposals, media kits, pitch materials, and sales contracts using CRM and sales tools.
- • Identify new verticals and seasonal opportunities and package display offerings for them.
- • Write or refine basic ad copy, headlines, and calls to action when needed.
- • Attend sales meetings, industry events, and training to expand knowledge and network.
- • Coordinate RFP timelines, pricing approvals, and contract execution.
- • Schedule launches and coordinate creative trafficking and tagging with Ad Operations; participate in key client reviews.
- • Create sales playbooks, pitch outlines, and competitive talking points for team use.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
