Description
Sell directory advertising across print and digital platforms by securing listings, display ads, and enhanced profiles, and manage accounts to help local businesses reach targeted buyers.
- • Prepare and deliver sales presentations on directory listings, display ads, and bundled packages to new and existing clients.
- • Explain how directory placement, categories, keywords, and enhancements drive calls, clicks, and leads.
- • Maintain an assigned book of business; renew, upsell, and cross-sell while developing new accounts.
- • Prospect via cold calls, walk-ins, email, and social outreach to locate potential advertisers.
- • Provide pricing, packages, and ROI estimates; create proposals and insertion orders.
- • Recommend ad sizes, placements, categories, and profile enhancements across print and digital directories.
- • Gather business details (NAP, hours, services, keywords) to build effective listings and ads.
- • Draft or edit listing copy, headlines, calls to action, and promotional offers.
- • Coordinate artwork, logos, and images; deliver proofs and revisions for client approval.
- • Process orders, contracts, changes, and cancellations; ensure accurate billing and payment collection per policy.
- • Record activities, pipelines, and account notes in CRM; manage correspondence and deadlines.
- • Monitor campaign performance and deliver reports; review results with clients and recommend optimizations.
- • Collaborate with production, design, and fulfillment teams to meet schedules and quality standards.
- • Prepare media kits, sales collateral, renewal notices, and presentations using company systems.
- • Identify new verticals and local markets for directory growth; propose tailored programs.
- • Ensure listing data accuracy and consistency; submit updates and manage verification.
- • Coordinate co-op advertising and compliance with vendor or brand guidelines.
- • Attend sales meetings, local business events, and training to expand knowledge and network.
- • Participate in RFPs and bid processes for multi-location or agency accounts; coordinate approvals.
- • Follow territory plans and activity goals to meet or exceed revenue targets and KPIs.
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Marketing & Sales
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Last reviewed: Jan 2026
