Description
Sell advertising solutions across digital, print, broadcast, and out-of-home channels by prospecting, pitching, negotiating, and servicing accounts to meet revenue targets.
- • Maintain and grow an assigned book of business.
- • Prospect, qualify, and contact potential advertisers to offer ad solutions.
- • Prepare and deliver tailored sales presentations and demos.
- • Explain how specific media and tactics will achieve client objectives.
- • Process account correspondence, paperwork, and CRM updates.
- • Provide pricing, estimates, and proposals.
- • Recommend ad sizes, formats, placements, and flight schedules by medium.
- • Consult on creative options and provide samples or mockups.
- • Gather and analyze client goals, audience, history, and business practices.
- • Determine appropriate media mix and prepare sample ads for review.
- • Collaborate with sales leadership and agencies on promotional plans.
- • Prepare sales collateral, media kits, and contracts using software.
- • Draft, negotiate, and secure insertion orders and advertising contracts.
- • Deliver proofs, obtain approvals, and coordinate revisions.
- • Arrange production or taping sessions and accompany clients.
- • Identify new advertising markets and packaging opportunities.
- • Write or edit ad copy and headlines when needed.
- • Attend sales meetings, trade shows, and training to expand pipeline and knowledge.
- • Lead RFP responses and coordinate bidding and contract approvals.
- • Manage billing, collections, and renewals to ensure accurate fulfillment.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Marketing & Sales
View
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
