Description
Sell and manage digital advertising solutions across display, video, social, search, programmatic, and CTV by prospecting, pitching, and growing client accounts while delivering data-driven proposals and measurable results.
- • Prepare and deliver digital media sales presentations and demos to new and existing clients.
- • Explain how channels like display, video, social, search, email, and CTV meet client goals and KPIs.
- • Maintain an assigned book of business while prospecting and qualifying new digital advertisers.
- • Manage CRM records and process IOs, contracts, and billing paperwork.
- • Provide creative mockups, ad previews, and test links for client approval.
- • Draft insertion orders and agreements; coordinate invoicing and collect payments.
- • Locate and contact prospects via email, phone, and social to offer digital ad solutions.
- • Build media plans with budgets, flighting, targeting, and pricing (CPM/CPC/CPA).
- • Recommend platforms, placements, and IAB ad sizes based on objectives.
- • Advise on creative options, specs, and best practices; share samples and case studies.
- • Research client business, audience, and competitors to tailor proposals.
- • Determine optimal channel mix and prepare sample ads or storyboards for presentation.
- • Collaborate with ad operations, analytics, and marketing to develop proposals and promotions.
- • Create sales collateral, one-sheets, media kits, and proposal decks using office tools.
- • Identify new digital products, verticals, and upsell opportunities; pitch beta offerings.
- • Write or refine ad copy and headlines to align with brand and performance goals.
- • Attend sales meetings, webinars, trade shows, and platform trainings to stay current.
- • Respond to RFPs and coordinate approvals, trafficking, and launch timelines.
- • Oversee campaign launch details, including pixels, tags, brand safety, and pacing checks.
- • Document sales playbooks and talk tracks; mentor peers on digital best practices.
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Related Pathways
Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
