Description
Sell and service radio and television advertising time by prospecting, presenting proposals, negotiating rates, and coordinating schedules, creative, and production to meet client objectives.
- • Prepare and deliver proposals and sales presentations for radio and TV airtime, sponsorships, and packages.
- • Explain how dayparts, programs, spot lengths, and frequency reach target audiences using ratings and demographics.
- • Maintain an assigned account list while prospecting and closing new local, regional, and agency business.
- • Process insertion orders, traffic instructions, credit applications, and other account paperwork.
- • Provide scripts, storyboards, and spot previews for client review and approval.
- • Negotiate rates, draw up contracts, and coordinate billing and payment collections.
- • Identify and contact potential advertisers to offer radio and TV advertising solutions.
- • Deliver rate quotes, package pricing, and production cost estimates.
- • Recommend spot lengths, dayparts, program placements, rotations, and GRP goals appropriate to client objectives.
- • Present creative options such as live reads, endorsements, remotes, and pre-produced spots; provide airchecks and samples.
- • Research client needs, market conditions, and advertising history to tailor proposals.
- • Build media schedules and spec spots; recommend station and program mix to meet reach and frequency targets.
- • Collaborate with programming, promotions, traffic, production, and agencies to develop integrated promotional plans.
- • Prepare media kits, avails, presentations, and sales contracts using CRM and traffic systems.
- • Identify new categories and create sponsorship features, promotions, and packaging to open new revenue.
- • Write or assist with ad copy and scripts for radio and TV spots.
- • Attend sales meetings, community events, trade shows, and training to promote stations and expand contacts.
- • Manage RFP responses and coordinate approvals for agency and direct buys.
- • Schedule and attend studio recordings and TV shoots; coordinate talent, voiceovers, and production timelines.
- • Monitor campaign delivery, manage preemptions, arrange makegoods, and provide affidavits and post-buy reports.
Related specializations
Interview options
Interview options
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Related Pathways
Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
