Description
Plan, direct, and optimize consumer and trade promotion programs to drive demand and engagement. Manage budgets and calendars; produce and oversee contests, coupons, rebates, giveaways, loyalty offers, events, and in-store or digital activations. Coordinate cross-functional teams and partners to execute compliant, on-brand promotions and measure performance against sales objectives.
- • Prepare budgets and cost estimates for promotion programs and co-op funds.
- • Plan and produce promotional materials and mechanics, including coupons, contests, rebates, and giveaways.
- • Review and approve layouts, copy, and digital assets for brand and legal compliance.
- • Coordinate activities of sales, merchandising, creative, media, finance, analytics, and legal to execute promotions.
- • Negotiate contracts with vendors, agencies, sponsorships, and fulfillment partners.
- • Build and manage retailer, distributor, and partner relationships for joint promotions.
- • Confer with stakeholders to select promotional channels and prioritize products and offers.
- • Monitor and analyze promotion results to assess lift, ROI, and cost effectiveness.
- • Track program budgets, timelines, and response rates against objectives and benchmarks.
- • Read trade publications and attend trainings to stay current on promotion trends and regulations.
- • Grow business with existing accounts by proposing new promotional opportunities and extensions.
- • Provide presentations and demos to support launch and field activation of new products and offers.
- • Direct, motivate, and monitor campaign and field teams to achieve promotion goals.
- • Plan and execute promotional policies, calendars, and strategies for brands or accounts.
- • Train and supervise staff involved in developing and executing promotions.
- • Coordinate with media and PR to amplify promotions across paid, owned, and earned channels.
- • Contact organizations and event hosts to secure sponsorships, partnerships, and placement.
- • Represent the company at trade shows, community events, and in-store activations.
- • Analyze marketing and sales trends to forecast demand impacts of promotions.
- • Evaluate the effectiveness of promotional tactics, channels, and offers; recommend optimizations.
- • Attend and oversee promotional events to ensure quality and compliance.
- • Conduct research on consumer behavior and identify target segments for promotions.
- • Collaborate with marketing, creative, and product teams to develop and implement promotion programs.
- • Develop briefs, communications, and point-of-sale materials to promote offers and programs.
- • Design and evaluate surveys, A/B tests, and post-promotion analyses to measure outcomes.
- • Maintain a repository of promotion calendars, campaign results, and best practices.
- • Ensure prize, premium, and rebate fulfillment, including inventory, logistics, and risk management.
- • Manage CRM-driven promotions, loyalty programs, and personalized offers in partnership with digital teams.
- • Coordinate co-op advertising and market development funds with channel partners.
- • Ensure data privacy and regulatory compliance for promotions, including official rules and disclosures.
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O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
