Description
Plan, direct, and optimize integrated marketing strategies and programs across channels to grow awareness, demand, and revenue for a business unit or organization. Oversee budgets, market research, go-to-market execution, and cross-functional collaboration with sales, product, and external agencies.
- • Prepare and manage marketing budgets and forecast program costs for campaign plans.
- • Plan and develop integrated marketing campaigns and assets with sales, product, and agencies to drive demand.
- • Review and approve creative, copy, and content across channels for brand and compliance.
- • Coordinate cross-functional initiatives with sales, creative, finance, analytics, and product teams.
- • Negotiate and manage contracts with marketing vendors, media, and agencies.
- • Build targeted segments and partnerships for campaigns that reach priority buyer personas and accounts.
- • Consult with leadership on channel mix, campaign priorities, and product positioning.
- • Monitor and analyze campaign performance, pipeline impact, and ROI.
- • Stay current on marketing trends, tools, and best practices to refine strategy.
- • Develop account-based marketing plans to grow engagement and revenue within key accounts.
- • Lead go-to-market launches and provide sales enablement content, presentations, and demos.
- • Lead, motivate, and manage internal teams and external partners to deliver campaigns on time.
- • Plan and execute integrated marketing strategies and annual marketing plans.
- • Track budgets, expenses, and funnel metrics to evaluate campaigns against objectives and benchmarks.
- • Manage influencer, partner, and sponsorship programs to extend reach and credibility.
- • Hire, coach, and develop marketing staff and oversee agency and freelancer output.
- • Manage media planning, buying, and PR activities.
- • Coordinate B2B outreach, webinars, and events to showcase offerings.
- • Translate market and customer insights to inform product roadmap and positioning.
- • Represent the company at trade shows, industry events, and user conferences.
- • Partner with sales leadership on lead targets, SLAs, and enablement; align on pipeline goals.
- • Analyze market and sales trends to forecast demand and set targets.
- • Measure and optimize channel and tactic performance across the funnel.
- • Plan and participate in conferences, community events, and field marketing programs.
- • Conduct market research, segmentation, and persona development to identify target audiences.
- • Coordinate with marketing operations, content, and design to build and launch programs.
- • Develop messaging, content, and collateral to drive awareness, consideration, and conversion.
- • Develop comprehensive marketing strategies informed by product knowledge, market dynamics, and compliance.
- • Design and evaluate research methods and feedback loops, including surveys and customer interviews.
- • Maintain a repository of campaign plans, creative assets, and performance results.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
