Description
Plan and direct cross-channel media strategy, buying, and optimization to drive demand for products or services, managing budgets and policies and coordinating programs with internal teams, agencies, and clients across brands or accounts.
- • Prepare media budgets and submit cost estimates as part of campaign planning.
- • Develop cross-channel media strategies and plans with brand, sales, and agency partners.
- • Review and approve media plans and placements; ensure creative meets channel specs.
- • Coordinate activities of media planning, buying, analytics, finance, and creative teams.
- • Negotiate media buys and placement contracts with vendors, platforms, and publishers.
- • Identify and build partnerships with media outlets, data providers, and influencers to reach target audiences.
- • Confer with executives and stakeholders on media mix, flighting, and campaign objectives.
- • Monitor and analyze media performance and ROI to optimize spend and effectiveness.
- • Stay current on media trends, ad tech, and regulatory changes affecting media buying.
- • Expand business with existing accounts through incremental media opportunities.
- • Provide media recommendations and support for product launches and key initiatives.
- • Lead, motivate, and manage media teams to achieve campaign KPIs.
- • Establish and enforce media policies, brand safety, and compliance standards.
- • Track media budgets, pacing, and response rates against objectives and benchmarks.
- • Assemble and manage partner coalitions or influencers to amplify campaigns.
- • Train and mentor media planners and buyers on tools, channels, and best practices.
- • Coordinate with media outlets and platforms to traffic, monitor, and optimize campaigns.
- • Develop and maintain media vendor relationships, rate cards, and preferred partner lists.
- • Collaborate with research and product teams to translate insights into media strategies.
- • Represent the organization at industry events and with media partners to elevate the brand and secure opportunities.
- • Forecast media performance and market trends to inform planning and budgeting.
- • Analyze channel mix effectiveness and attribution to guide investment decisions.
- • Attend or sponsor conferences and community events to source media opportunities.
- • Conduct audience research and segmentation to define media targets and personas.
- • Collaborate with marketing, creative, and analytics to deliver integrated campaigns.
- • Develop media briefs, measurement frameworks, and communication plans for campaigns.
- • Design or evaluate tests, surveys, and methodologies to measure media impact.
- • Maintain a portfolio of media plans, case studies, and performance dashboards.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
