Description
Plan, coordinate, and optimize digital advertising and promotional programs across email, social, search, display, website, and influencer channels to drive awareness and conversions for a brand, department, or account. Oversee asset trafficking, schedules, budgets, and reporting in partnership with creative, sales, and agency teams.
- • Support contracts and insertion orders for digital buys.
- • Train team members on trafficking and platform best practices.
- • Prepare and track digital campaign budgets; provide cost estimates.
- • Build and maintain email, social, search, and display calendars.
- • Coordinate creative development with designers, copywriters, and agencies.
- • Traffic ads and assets; ensure specs, tagging, and deadlines are met.
- • Set up and QA campaigns in ad managers and marketing automation tools.
- • Configure UTM parameters, pixels, and conversion events.
- • Proof digital layouts, copy, and landing pages for brand and legal compliance.
- • Collaborate with sales, product, and finance on offers, audiences, and spend.
- • Assist in negotiating and booking media, sponsorships, and influencer partnerships.
- • Build and segment email lists; create and schedule email sends.
- • Manage social publishing, community responses, and paid boosts.
- • Plan and run A/B tests for ads, emails, and landing pages.
- • Monitor performance; optimize bids, budgets, targeting, and creative.
- • Compile weekly and monthly KPI, ROI, and benchmark reports.
- • Analyze channel effectiveness and recommend reallocations.
- • Research audiences, keywords, and competitors to refine targeting.
- • Support SEO with on-page updates and link outreach.
- • Maintain marketing assets, folders, and process documentation.
- • Ensure data quality and compliance with privacy and anti-spam laws.
- • Coordinate webinars, virtual events, and digital promotions for launches.
- • Provide sales enablement materials and campaign insights.
- • Manage vendor and agency timelines and deliverables.
- • Participate in media planning; recommend channel mix and audiences.
- • Stay current on digital trends through webinars and trade publications.
- • Maintain CRM data and campaign codes for accurate reporting.
- • Route assets for review; coordinate approvals and sign-offs.
- • Update website content and landing pages via CMS.
- • Build dashboards; track conversions and funnel metrics.
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Marketing & Sales
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Last reviewed: Jan 2026
