Description
Manage day-to-day client relationships and campaign execution for assigned accounts, serving as the primary liaison between clients and internal teams to plan, coordinate, and optimize advertising and promotional programs that meet objectives, timelines, and budgets.
- • Develop and present campaign budgets, cost estimates, scopes of work, and timelines to clients.
- • Coordinate development of advertising and promotional materials with clients, creative, media, and sales teams.
- • Review and route creative assets for accuracy, brand compliance, legal requirements, and client specifications.
- • Orchestrate cross-functional teams across creative, media, finance, and analytics to deliver campaigns on schedule.
- • Draft, negotiate, and manage client contracts, insertion orders, and renewals.
- • Build and nurture relationships with client stakeholders and partners within target industries.
- • Advise clients on media selection, messaging, targeting, and campaign approaches in consultation with specialists.
- • Represent the company at industry events, conferences, and trade shows to promote services.
- • Maintain a healthy pipeline, forecast revenue, and meet retention and growth targets.
- • Analyze client market trends and competitive activity to anticipate opportunities and risks.
- • Evaluate channel and tactic performance and attribution to refine strategies.
- • Attend client activations and on-site events to ensure execution quality and capture feedback.
- • Collaborate on audience research and segmentation to define target personas and media buys.
- • Coordinate multidisciplinary teams to launch, optimize, and scale marketing programs.
- • Oversee development of client-ready materials, case studies, and promotional assets.
- • Contribute to integrated marketing strategies aligned to client goals, budgets, and compliance needs.
- • Define measurement plans; ensure proper tagging, tracking, and data collection for reporting.
- • Maintain account documentation, campaign archives, status reports, and CRM records.
- • Monitor campaign performance against KPIs; report results and optimization recommendations.
- • Stay current on industry trends, platforms, and regulations that impact client marketing.
- • Grow revenue by identifying upsell and cross-sell opportunities within assigned accounts.
- • Create and deliver client presentations, proposals, and product or platform demos.
- • Set timelines, brief teams, and manage project plans and trafficking to keep deliverables on track.
- • Translate client objectives into campaign strategies, creative briefs, and media plans.
- • Manage budgets, invoices, pacing, and reconciliations; track response rates versus benchmarks.
- • Coordinate partners, influencers, sponsorships, and co-marketing to extend campaign reach.
- • Provide clear briefs and actionable feedback to creative and production teams; escalate resource needs when required.
- • Liaise with media vendors and publishers to place, traffic, optimize, and troubleshoot buys.
- • Prospect and pitch agency or company capabilities to potential clients and stakeholders.
- • Gather client and market insights to inform creative and media recommendations.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
