Description
Plan, lead, and optimize multi-channel advertising programs, overseeing budgets, media planning and buying, creative development, and analytics to build demand and brand awareness for a department, the organization, or assigned accounts.
- • Prepare and manage campaign budgets and cost estimates.
- • Plan and produce advertising materials with internal teams, clients, and agencies to drive sales.
- • Review and approve ad layouts, copy, scripts, and assets for brand and spec compliance.
- • Coordinate cross-functional teams in sales, creative, media, finance, and research.
- • Negotiate and manage media buys and advertising contracts.
- • Identify target audiences and build relationships with media partners and platforms.
- • Consult with stakeholders on media mix, product priorities, and contractual terms.
- • Monitor and analyze campaign performance and ROI against objectives.
- • Stay current on advertising trends, platforms, and regulations.
- • Grow spend and opportunities within assigned accounts; manage agency and vendor relationships.
- • Support product launches with advertising plans, briefs, and presentations.
- • Lead, motivate, and oversee campaign teams to hit milestones.
- • Develop and implement advertising strategies and policies.
- • Track spend, pacing, and response metrics; benchmark against industry norms.
- • Collaborate with influencers and partners to extend campaign reach.
- • Hire, train, and direct staff or vendors producing advertisements.
- • Coordinate media trafficking and ad placements across channels.
- • Liaise with publishers and platforms to evaluate inventory and capabilities.
- • Guide market and creative testing to inform messaging and formats.
- • Represent the brand at industry events and trade associations.
- • Set campaign KPIs and manage performance reviews for advertising staff.
- • Analyze market and sales trends to forecast demand and media needs.
- • Evaluate channel effectiveness and optimize mix and frequency.
- • Attend conferences and events to identify advertising opportunities.
- • Conduct or commission audience and consumer research to refine targeting.
- • Partner with brand, product, and creative teams to integrate advertising within marketing plans.
- • Develop briefs, ads, and presentations to promote products and services.
- • Build integrated advertising plans aligned with product, market, and compliance requirements.
- • Design and evaluate measurement plans, including surveys, lift studies, and attribution models.
- • Maintain a portfolio of campaigns, performance results, and creative assets.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Marketing & Sales
View
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
