Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- • Prepare budgets and submit estimates for program costs as part of campaign plan development.
- • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- • Prepare and negotiate advertising and sales contracts.
- • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- • Plan and execute advertising policies and strategies for organizations.
- • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- • Train and direct workers engaged in developing and producing advertisements.
- • Coordinate with the media to disseminate advertising.
- • Contact organizations to explain services and facilities offered.
- • Direct and coordinate product research and development.
- • Represent company at trade association meetings to promote products.
- • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- • Analyze marketing or sales trends to forecast future conditions.
- • Analyze the effectiveness of marketing tactics or channels.
- • Attend or participate in conferences, community events, and promotional events related to products or technologies.
- • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
