Description
Advise candidates, parties, and advocacy organizations on campaigns, policy positioning, and public communications. Analyze polling, election results, and public opinion to shape messaging, voter targeting, and resource allocation. Lead research, media, and field strategies while ensuring legal compliance and delivering measurable outcomes.
- • Advise candidates, parties, and advocacy groups on strategy, messaging, and positioning.
- • Plan integrated campaign programs for voter targeting, field, digital, and media outreach.
- • Commission and interpret polls, focus groups, and analytics to guide decisions.
- • Analyze election results, district data, and demographics; deliver forecasts and insights.
- • Conduct opposition and self-research; craft contrast narratives and rapid response.
- • Draft speeches, talking points, press releases, and policy briefs for clients.
- • Develop policy stances and legislative agendas aligned with audience sentiment.
- • Prepare budgets, calendars, and KPIs; allocate resources across channels.
- • Coordinate advertising strategy, creative, and media buys across TV, radio, digital, and mail.
- • Train candidates and staff for debates, interviews, and message discipline.
- • Monitor news, policy, and regulatory changes; advise on implications and compliance.
- • Build coalitions and stakeholder relationships with community leaders, donors, and influencers.
- • Evaluate program performance and vendor work; optimize tactics and report recommendations.
- • Produce client briefings and presentations for boards, donors, and the press when appropriate.
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
