Description
Plan, direct, and optimize hotel pricing, inventory, and distribution strategies to maximize room revenue and profitability through data-driven forecasting, analysis, and cross-functional coordination.
- • Develop and execute dynamic pricing strategies for rooms and packages.
- • Forecast demand, occupancy, ADR, and RevPAR by day and segment.
- • Manage room inventory controls, including length-of-stay, overbooking, and close-out rules.
- • Optimize distribution across brand.com, OTAs, GDS, and direct channels.
- • Conduct market and competitor rate shopping to inform pricing decisions.
- • Monitor pickup, pace, booking windows, and channel mix; adjust tactics.
- • Lead weekly revenue meetings and recommend strategy changes.
- • Coordinate with sales, marketing, reservations, and front office to align goals.
- • Evaluate group leads with displacement analysis and approve blocks and rates.
- • Review and price corporate and consortia RFPs and negotiated accounts.
- • Collaborate on promotions and digital campaigns; measure revenue impact and ROI.
- • Maintain rate plans, packages, and fences; ensure rate parity and policy compliance.
- • Audit rate loading, availability, and content accuracy in PMS, CRS, and extranets.
- • Prepare daily, weekly, and monthly revenue performance reports and dashboards.
- • Build budgets and rolling forecasts; set revenue targets and room rate guidelines.
- • Analyze cost of acquisition and profitability by segment and channel.
- • Manage OTA and partner extranets, content, and promotional calendars.
- • Oversee advance purchase, deposit, and cancellation policies to balance risk and demand.
- • Manage vendor relationships and configurations for RMS, channel manager, and rate-shopping tools.
- • Train staff on revenue management processes, tools, and best practices.
- • Monitor compliance with pricing and inventory policies; coach teams as needed.
- • Support real-time inventory and pricing decisions during special events and peak demand.
- • Develop ancillary revenue and upsell strategies with operations and F&B.
- • Present insights and recommendations to leadership and owners.
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Related Pathways
Hospitality, Events & Tourism
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
