Description
Design and create visual assets to meet commercial or promotional needs, such as packaging, displays, marketing materials, and logos. Use a range of digital and traditional media to deliver effective, on-brand creative outcomes.
- • Create concepts, designs, and sample layouts based on project goals and design principles.
- • Determine layout structure, typography, color, and visual hierarchy.
- • Use design software to produce and refine graphics and imagery.
- • Prepare production-ready files for print and digital deliverables.
- • Illustrate icons, infographics, and custom artwork as needed.
- • Review and iterate on drafts based on feedback and critiques.
- • Meet with clients or stakeholders to define requirements and objectives.
- • Develop brand identities, logos, and marketing collateral.
- • Design assets for websites, social media, email, and advertising.
- • Build mockups and prototypes to present concepts.
- • Research the target audience, competitors, and references to inform design.
- • Provide specifications and guidance to printers, developers, or vendors.
- • Maintain and organize asset libraries and project archives.
- • Ensure designs meet brand standards and accessibility best practices.
- • Optimize graphics for web performance and various screen sizes.
- • Write or edit short copy, headlines, and alt text when needed.
- • Conduct preflight and proofing for color, bleeds, and resolution.
- • Stay current with design trends, tools, and techniques.
- • Select, edit, or source photography and stock imagery.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
