Description
Design and evolve brand identity systems, including logos, typography, color, and imagery, to express strategy across print and digital touchpoints. Develop guidelines and assets, and ensure consistent, on-brand execution across campaigns, products, and experiences.
- • Maintain and organize brand asset libraries and usage approvals.
- • Lead discovery to clarify brand goals, audience, and competitive landscape.
- • Conceptualize brand territories, mood boards, and visual directions.
- • Develop identity systems, including logos, wordmarks, typography, color palettes, and iconography.
- • Establish layout, grid, and typographic systems for print and digital materials.
- • Create comprehensive brand guidelines and toolkits.
- • Design on-brand assets for websites, social media, packaging, events, and print collateral.
- • Build reusable templates for decks, social posts, ads, and email.
- • Present concepts to clients or stakeholders and incorporate feedback.
- • Collaborate with marketing, product, and copy to align visuals and messaging.
- • Prepare production-ready files and specifications for printers and vendors.
- • Export assets and hand off redlines and specs to developers for digital implementation.
- • QA and refine deliverables for consistency, legibility, and accessibility.
- • Art direct or commission photography, illustration, and motion aligned to the brand.
- • Create mockups and prototypes to demonstrate real-world applications.
- • Audit existing touchpoints and recommend improvements or refreshes.
- • Track performance and gather user or stakeholder feedback to optimize assets.
- • Research trends, tools, and techniques to evolve the visual system.
- • Write or edit short-form brand copy and naming elements when needed.
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Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
