Description
Design and produce multimedia content, including graphics, motion, video, audio, and interactive assets, for commercial or promotional use across web, mobile, social, and live media. Use a range of digital tools and media to create engaging visual experiences.
- • Create concepts, storyboards, and visual comps aligned to project goals.
- • Define layout, pacing, and hierarchy for screens, video, and interactivity.
- • Use design, motion, and video software to produce graphics and animations.
- • Assemble and export final assets and sequences for digital delivery.
- • Illustrate icons, infographics, and artwork with vector and raster tools.
- • QA and review media across devices and formats; recommend improvements.
- • Collaborate with clients to define objectives, audience, and visual direction.
- • Develop graphics, motion templates, and layouts for web, apps, and ads.
- • Build interactive prototypes and microinteractions.
- • Prepare rough cuts, animatics, or sketches and iterate on feedback.
- • Source, edit, and retouch photos, video, and audio.
- • Plan visual treatments using mood boards, style frames, and shot lists.
- • Create specs and handoff notes for developers and production teams.
- • Produce motion graphics and lower thirds for on-air, streaming, and social.
- • Maintain organized libraries of assets, templates, and project files.
- • Research and test new tools, plugins, and multimedia techniques.
- • Optimize and package media for web, mobile, and accessibility standards.
- • Analyze target audiences and platform requirements to guide content.
- • Write, edit, or refine on-screen copy, captions, and scripts.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
