Description
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- • Research the target audience of projects.
- • Write or edit copy for clients.
- • Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
- • Determine size and arrangement of illustrative material and copy, and select style and size of type.
- • Use computer software to generate new images.
- • Mark up, paste, and assemble final layouts to prepare layouts for printer.
- • Draw and print charts, graphs, illustrations, and other artwork, using computer.
- • Review final layouts and suggest improvements, as needed.
- • Confer with clients to discuss and determine layout design.
- • Develop graphics and layouts for product illustrations, company logos, and Web sites.
- • Key information into computer equipment to create layouts for client or supervisor.
- • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- • Study illustrations and photographs to plan presentation of materials, products, or services.
- • Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
- • Photograph layouts, using camera, to make layout prints for supervisors or clients.
- • Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
- • Maintain archive of images, photos, or previous work products.
- • Research new software or design concepts.
- • Prepare digital files for printing.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
