Description
Plan, market, and produce live events that showcase artists, performers, or athletes. Secure venues, negotiate deals, manage budgets and ticketing, and coordinate marketing and logistics to maximize attendance and revenue.
- • Advise partners on pricing, promotional tactics, and contract options.
- • Collect ticket revenues, sponsorship payments, and settlements according to contract terms.
- • Collaborate with artists, managers, and teams to plan event and promotional strategies.
- • Build and maintain contacts with venues, media, sponsors, and vendors to drive attendance.
- • Book venues and schedule performances, appearances, and promotional events.
- • Negotiate terms with venues, talent representatives, sponsors, and service providers.
- • Monitor audience trends, pricing, and competitive events to optimize sales.
- • Manage event budgets, ticketing, advertising, permits, insurance, and on-site logistics.
- • Evaluate and select talent for events through showcases, submissions, or auditions.
- • Coordinate production meetings and communications among all stakeholders.
- • Prepare event settlement sheets, reconciliations, and financial reports.
- • Inspect venues, equipment, and accommodations to meet technical and safety requirements.
- • Hire and oversee production crews, security, vendors, and promotional staff.
- • Produce and distribute promotional materials, press releases, and digital campaigns; pitch to media and sponsors.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Arts, Entertainment, & Design
View
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
