Description
Represent and promote artists in dealings with labels, venues, media, and brand partners. Handle contract negotiations and manage business affairs to advance clients' careers.
- • Collect and disburse fees, commissions, and royalties per contract terms.
- • Develop career strategies with artists and explain actions taken on their behalf.
- • Build and maintain industry relationships with labels, publishers, venues, media, and brands.
- • Schedule releases, tours, showcases, and promotional appearances.
- • Negotiate contracts with labels, publishers, promoters, venues, and brand partners.
- • Monitor industry trends, platforms, and deal structures.
- • Oversee business operations, travel, logistics, budgeting, and marketing campaigns.
- • Scout and evaluate prospective artists for management.
- • Arrange and lead meetings with stakeholders regarding client matters.
- • Prepare and review periodic financial, expense, and royalty reports.
- • Advise on business decisions and coordinate legal and financial advisors on contracts, taxes, and investments.
- • Assess venues, production needs, and accommodations to meet technical and hospitality riders.
- • Hire and manage coaches, producers, publicists, or creative directors to improve performance and branding.
- • Pitch music, portfolios, EPKs, and other promotional materials to secure bookings, partnerships, sponsorships, and endorsements.
Related specializations
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Related Pathways
Arts, Entertainment, & Design
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Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
