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Description
Represent and promote artists, performers, and athletes; secure opportunities, negotiate contracts, and manage client relationships with employers, promoters, and sponsors.
  • • Confer with clients on career strategy and report actions taken.
  • • Build and leverage industry contacts to generate opportunities.
  • • Collect fees, royalties, and commissions per contract.
  • • Book performances, appearances, and promotional engagements.
  • • Negotiate contract terms with managers, promoters, union officials, and producers.
  • • Track industry trends, deal structures, and union rules.
  • • Coordinate with managers and publicists on marketing and publicity efforts.
  • • Evaluate potential clients via auditions, showcases, or referrals.
  • • Arrange and lead meetings for client matters.
  • • Review venue, production, and rider requirements with promoters.
  • • Collaborate with attorneys and financial advisors on contracts and compliance.
  • • Source trainers, coaches, or media preparation as needed to enhance performance.
  • • Maintain accurate records of deals, communications, and payments.
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Tasks & skills: O*NET occupational data (work activities, skills, knowledge). Learn more
Sources & Standards: This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
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