Description
Design and animate motion graphics for video, web, and product experiences, creating dynamic visuals, typography, and 2D/3D animations for ads, explainers, social content, broadcast packages, and user interfaces.
- • Design complex motion graphics, kinetic type, and iconography using creative judgment and industry-standard software.
- • Produce 2D and 3D animations to explain concepts, visualize data, and advance brand narratives.
- • Refine motion through timing, easing, lighting, color, texture, and compositing.
- • Assemble illustrations, vectors, footage, audio, and effects into motion-ready packages and templates.
- • Translate scripts into storyboards, style frames, and animatics mapping key beats and transitions.
- • Plan and deliver animated sequences under tight deadlines using tools like After Effects and Cinema 4D.
- • Create on-brand titles, lower thirds, bumpers, idents, and social cutdowns for broadcast and digital.
- • Draw or paint elements to be scanned, cleaned up, and animated (cel/frame-by-frame).
- • Build motion for presentations, product demos, UI microinteractions, web banners, and explainer videos.
- • Use rigs, deformers, and particle/physics systems to simulate behaviors and secondary motion.
- • Support campaign production by estimating effort, scheduling renders, and tracking progress with producers.
- • Integrate graphics with live action via motion tracking, rotoscoping, keying, and matchmoving.
- • Maintain organized project files, naming conventions, templates, version control, and export settings across deliverables.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
