Description
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
- • Take photographs of displays or signage.
- • Plan commercial displays to entice and appeal to customers.
- • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- • Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- • Develop ideas or plans for merchandise displays or window decorations.
- • Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- • Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- • Collaborate with others to obtain products or other display items.
- • Use computers to produce signage.
- • Dress mannequins for displays.
- • Select themes, lighting, colors, or props to be used.
- • Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- • Instruct sales staff in color coordination of clothing racks or counter displays.
- • Prepare sketches, floor plans, or models of proposed displays.
- • Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
- • Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- • Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
- • Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
- • Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
- • Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
- • Supervise or train staff members on daily tasks, such as visual merchandising.
- • Store, pack, and maintain inventory records of props, products, or display items.
Related specializations
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
