Description
Design and direct commercial display environments for retail windows, store interiors, and trade exhibitions, translating brand strategy into compelling visual concepts and overseeing their fabrication and installation.
- • Develop display concepts, storyboards, and themes that drive customer engagement and sales.
- • Prepare sketches, floor plans, 3D renderings, or models of proposed displays.
- • Select materials, finishes, lighting, colors, props, and fixtures to meet brand, budget, and safety requirements.
- • Create detailed specifications, technical drawings, and build packs for fabrication.
- • Use design software to produce signage, graphics, and print-ready files.
- • Coordinate with marketing, merchandising, and sales to define featured product, timing, and placement.
- • Collaborate with vendors and internal teams to source props, fixtures, and display elements.
- • Manage budgets, timelines, and production schedules for display programs.
- • Direct window and in-store display changeouts to align with promotions and inventory changes.
- • Oversee installation of booths, exhibits, displays, carpets, and drapes per plans.
- • Provide on-site art direction and quality control during installs and teardowns.
- • Establish mannequin styling guidelines and approve looks for displays.
- • Create price and descriptive signage standards and placement guides.
- • Photograph and document displays for reference and performance reviews.
- • Prototype or mock up display components; specify fabrication methods for paper, acrylic, wood, or fabric.
- • Ensure compliance with brand standards, accessibility, building codes, and safety regulations.
- • Consult with store managers, buyers, operations, and facilities on optimal display locations and maintenance.
- • Train or guide visual merchandising staff on execution standards.
- • Maintain and update prop, graphic, and fixture inventories and records.
- • Plan and attend vendor meetings, trainings, or line reviews to gather launch information and ideas.
- • Refresh and rotate displays based on sell-through data and seasonal strategies.
- • Analyze display performance and recommend improvements.
- • Develop packing, shipping, and installation instructions for multi-store rollouts.
- • Maintain displays and props through touch-ups and repairs, or coordinate services.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
