Description
Design, build, and refresh retail window displays to showcase merchandise, drive foot traffic, and support promotions, coordinating themes, lighting, signage, and mannequins while meeting brand standards and timelines.
- • Photograph window displays and signage for records and performance review.
- • Plan window displays to attract customers and support promotions.
- • Place prices or descriptive signs within window backdrops or fixtures.
- • Change or rotate window displays to reflect inventory, seasons, or campaigns.
- • Obtain plans from visual managers or designers and align execution with store leadership.
- • Develop concepts, sketches, or storyboards for window presentations.
- • Consult with advertising, marketing, or sales to select featured window merchandise and timing.
- • Arrange props, mannequins, merchandise, and backdrops per approved sketches.
- • Construct or assemble window display components using hand or power tools per specifications.
- • Coordinate with stockroom and vendors to obtain merchandise and props for windows.
- • Use computers and design software to produce window signage and vinyl graphics.
- • Dress and style mannequins for window scenes.
- • Select themes, lighting, colors, and props to maximize window impact and visibility.
- • Attend trainings or planning meetings to prepare for launches and seasonal windows.
- • Guide sales associates on maintaining window standards and color stories when assisting.
- • Prepare scaled sketches, window layouts, or models for approval.
- • Cut and craft window motifs from cardboard, foam board, or plywood as needed.
- • Install window platforms, risers, backdrops, drapery, or fixtures according to the plan.
- • Install window decorations such as banners, decals, festive lights, or bunting.
- • Work with store managers, buyers, and associates to determine window product placement.
- • Maintain and repair window props, signage, and mannequins, cleaning displays as needed.
- • Assemble and secure window displays and lighting, ensuring safe installation and visibility.
- • Train seasonal or junior staff on window trimming techniques and safety.
- • Store, pack, label, and track window props and signage inventory.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026