Description
Lead programming strategy and daily schedules for a radio or television station, directing content development, acquisition, and staff to deliver compelling, compliant programming that meets audience, brand, and revenue goals.
- • Plan and schedule programs and event coverage based on format, length, ratings, and audience research.
- • Monitor on-air product to ensure schedules, clocks, and quality standards are met.
- • Direct and coordinate on-air, news, sports, and production personnel.
- • Review and approve program logs for accuracy and FCC compliance; correct discrepancies.
- • Create staff schedules and assign shifts and duties.
- • Coordinate with sales, promotions, news, engineering, and digital teams.
- • Recruit, hire, train, and evaluate staff; manage performance and coaching.
- • Assess new and existing shows using research and feedback; implement changes as needed.
- • Develop and manage programming budgets; track expenses and performance.
- • Collaborate with producers and creative teams on show development, casting, and coverage plans.
- • Select and acquire shows, music, rights, and other content; secure legal clearances.
- • Monitor network feeds and automation for advisories, special reports, and schedule changes.
- • Approve and develop promotions, imaging, contests, and specials.
- • Write or approve copy; edit audio or video to prepare material for air.
- • Generate ideas for new programs and features; pilot and launch initiatives.
- • Plan and execute pledge drives or fundraising activities as applicable.
- • Publish accurate schedules and metadata; update website, EPG, and listings.
- • Perform on-air duties as needed, including live reads, PSAs, or hosting.
- • Oversee studio, on-air, and production equipment operations with engineering.
- • Plan and direct remote broadcasts; coordinate setup and tear-down.
- • Cue and prep announcers, performers, and guests during live and recorded segments.
- • Conduct or assign interviews for broadcast and digital platforms.
- • Serve as liaison between talent and management; communicate expectations and feedback.
- • Ensure EAS tests, public file, underwriting, and other regulatory requirements are met.
Related specializations
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
