Description
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
- • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- • Establish work schedules and assign work to staff members.
- • Coordinate activities between departments, such as news and programming.
- • Perform personnel duties, such as hiring staff and evaluating work performance.
- • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
- • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
- • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- • Develop promotions for current programs and specials.
- • Prepare copy and edit tape so that material is ready for broadcasting.
- • Develop ideas for programs and features that a station could produce.
- • Participate in the planning and execution of fundraising activities.
- • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
- • Read news, read or record public service and promotional announcements, or perform other on-air duties.
- • Operate and maintain on-air and production audio equipment.
- • Direct setup of remote facilities and install or cancel programs at remote stations.
- • Cue announcers, actors, performers, and guests.
- • Conduct interviews for broadcasts.
- • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
Related specializations
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Interview options
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
