Description
Research technical markets and buyer needs, translating complex product capabilities into clear value propositions. Create and optimize technical content and campaigns, analyze web and product metrics, and apply SEO/SEM to grow visibility and demand. Provide competitive intelligence and go-to-market recommendations to improve positioning and sales.
- • Build competitive battlecards by analyzing rival architectures, features, pricing, and messaging.
- • Collect and analyze data on technical buyer personas, use cases, adoption patterns, and product usage to size markets and inform positioning.
- • Prepare dashboards and briefs that visualize KPIs and turn technical and market findings into clear recommendations.
- • Measure developer and customer satisfaction with product performance, documentation, and support.
- • Forecast and track pipeline, trial-to-paid conversion, and campaign-driven demand using collected data.
- • Provide market and competitive intelligence to define technical differentiators and go-to-market strategy.
- • Measure the effectiveness of technical content, SEO/SEM, webinars, and demos across channels.
- • Conduct interviews, surveys, and message tests with customers, prospects, sales engineers, and partners; collaborate with product, engineering, and demand generation.
- • Present proposals on launches, packaging and pricing, and technical enablement at cross-functional reviews.
- • Monitor industry standards, cloud and API ecosystems, security and compliance trends, and analyst research.
- • Design and refine data collection methods, including surveys, POC feedback loops, telemetry, and integration of CRM, marketing automation, web analytics, and product data.
- • Identify and prioritize content and campaign needs such as solution briefs, datasheets, demos, tutorials, and use-case pages.
- • Coordinate agencies, analysts, contractors, and technical writers; manage timelines for content, demos, and launch assets.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
