Description
Develop, execute, and optimize marketing campaigns across digital and traditional channels to drive awareness, engagement, and leads. Conduct market and competitive research, analyze performance metrics, and turn insights into actions that improve visibility, conversion, and ROI, including SEO/SEM and sales enablement support.
- • Plan and execute multi-channel marketing campaigns aligned with business goals.
- • Collect and analyze customer, market, and competitor data to inform strategy.
- • Prepare reports and dashboards, translating complex data into clear insights.
- • Forecast and track marketing and sales trends using collected data.
- • Measure and optimize the effectiveness of marketing, advertising, and communications.
- • Collaborate with marketing, sales, analysts, and agencies on research and campaigns.
- • Present campaign plans, performance, and recommendations to management.
- • Monitor competitors’ messaging, pricing, and distribution approaches.
- • Stay current on industry statistics, tools, and trends in trade literature.
- • Design or administer surveys, A/B tests, and other methods to collect data.
- • Identify and prioritize advertising needs, channels, audience segments, and SEO/SEM opportunities.
- • Coordinate creation of campaign assets and manage calendars, vendors, and brand compliance.
- • Support lead generation and nurturing using CRM and marketing automation.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
