Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- • Measure and assess customer and employee satisfaction.
- • Forecast and track marketing and sales trends, analyzing collected data.
- • Seek and provide information to help companies determine their position in the marketplace.
- • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- • Monitor industry statistics and follow trends in trade literature.
- • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- • Develop and implement procedures for identifying advertising needs.
- • Direct trained survey interviewers.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Marketing & Sales
View
Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
Learn more
Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
